This may not stand out to people from giving it a quick glance, but your brain will still process the image and it leads to people associating the image, and therefore the company, with speed and efficiency which is incredibly important within shipping companies.ħth on the list of world famous logos with hidden meanings is Apple. If you look in between the ‘E’ and the ‘x’, you’ll spot an arrow that’s formed in the gap. Surely there can’t be any hidden meaning with that? The FedEx logo is nice and simplistic, right? It’s just the company name in two different bold colors. The fact that all this has been expressed just by playing around with colors is absolute genius. What you probably didn’t know is that Google did this intentionally to show that they’re different playful and certainly not afraid to break the rules. The green letter l in the logo is the only letter that’s a secondary color, and it ruins the continuous string of primary colors. However, there’s one letter that bucks the trend. The Googlelogo we have all come to love and see every time we open our internet browsers, makes great use of all the primary colors (blue, red and yellow). But, if you take a closer look at the mountain design at the top, you’ll notice the silhouette of a bear within it. Without this knowledge we probably would have thought that the Toblerone logo was just another simple logo like any other.
The first is that it’s where the Matterhorn mountain is located, and the second is that it’s also referred to as the ‘City of Bears’. Toblerone is a chocolate company located in Bern, Switzerland, which is known for two specific things. That’s right, that sphere above with about 4 lines and 3 colors includes all of that. This new logo is apparently some type of ‘Da Vince Code’, that incorporates the renaissance, Feng Shui, the theory of relativity, the earth’s Geo-dynamo and supposedly a lot more. You probably didn’t even notice right? Although it looks incredibly similar, Pepsi certainly noticed the difference… after having to pay a total of $1 million to Arnell Associates for creating it. The Pepsi logo was very recently re-branded to the new one above. Who would have thought it?Īmazonhas become one of the largest and most successful online retailers, and their logo has become incredibly iconic not only appearing on websites but also on every piece of the packaging they use to send out their products.Īt first glance, the logo looks fairly simple and the orange underneath just looks like a smile which could potentially represent the outstanding customer service they’re proud of.Īlthough, this is actually a clever little arrow going from the ‘a’ to the ‘z’, which represents the fact that they sell an enormous range of items including everything from A to Z. This has a Freudian effect that supposedly makes customers hungry. The meaning behind the notorious McDonald’s logo is actually quite a strange one, and it certainly wasn’t intentional.īack in the 1960’s McDonald’s wanted to change the look of it’s logo, and hired in a specialist to do so, Louis Cheskin.Īlthough, Cheskin actually advised against the change of logo because he said that, to many people, the golden rounded ‘M’ subconsciously represents a pair of breasts.
The 1st of the logos with hidden meanings is McDonald’s.
Here are the 15 world famous logos with hidden meanings: You’ll see what I mean when you take a look at the first of the world famous logos on this list, which has a rather strange hidden meaning. They incorporate different meanings and messages that represent who they are, and that actually may be put there to affect our thinking subconsciously, without us even realizing. Many logos actually are far more than just a pretty design.
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